Trendy hotels

Be the trend rather than follow it. Across the globe, these forward-thinking accommodation options are redefining the very idea of hospitality, introducing a new way to experience the hotel. Behind the avant-garde appearance of a concept they often embody a way of life, the famous ""lifestyle"" that goes far beyond simply being a place to overnight. Whether it is a design hotel in Copenhagen, a chic and hipster retreat in Brooklyn, or an arty bubble in Hong Kong or Johannesburg, these trendy hotels draw inspiration from and revive the culture, history or current events of the places where they are located. A wonderful way for travellers to stay right at the heart of the destination. Read more